More families through your doors. More reasons to come back.
Join a growing network of Twin Cities attractions helping local families discover new places to play, learn, and explore.
5,000+ passholders | 30+ venue partners | No partner fees
A smarter way to introduce families to your venue.
We help families find new experiences while giving partners flexibility to shape an offer that works for their business.
No partner fees
There is no fee to become an Explore Pass venue partner. Join our network without paying a listing or membership fee.
Reach local families
Put your attraction in front of passholders actively looking for places to visit across the Twin Cities.
Fill quieter times
Use weekday, seasonal, or limited-frequency free experiences to welcome families when you have capacity.
Flexible offer design
Create a complimentary visit or activity experience with clear redemption limits and terms that work for your venue.
Extra purchase opportunities
Visits can create opportunities for food, merchandise, upgrades, and other on-site purchases.
Local visibility
Be featured alongside other family-friendly attractions as we promote opportunities to explore Minnesota.
Built around what works for you.
Every attraction is different. We can discuss an offer that fits your schedule, capacity, and business goals.
- One-time, monthly, or other redemption limits
- Weekday or off-peak availability
- Age, activity, and booking restrictions
- Clear terms for customers and staff
There is no fee to join as a venue partner. Together, we can shape a complimentary experience that fits your venue.
Example: Try-us visit
A one-time complimentary visit or activity that introduces new families to your attraction.
Example: Off-peak offer
A weekday or time-limited benefit designed around periods when you want more traffic.
Let’s find the right fit.
Start a conversation
Tell us about your venue, your audience, and what you’d like to accomplish.
Shape the offer
We’ll explore a benefit and redemption terms that make sense for both sides.
Welcome explorers
Once details are agreed, families can discover your offer and redeem it according to its terms.
Partnership FAQs
Does it cost anything to become a partner?
No. There is no partner fee to become an Explore Pass venue partner! We work together to create an offer that fits your venue.
Can we limit when the offer is available?
Yes. We can discuss day-of-week, time-of-day, seasonal, and redemption-frequency restrictions that fit your operations.
What kind of free experience could we offer?
It could be a complimentary admission, a one-time activity, or another free experience. We can set reasonable redemption limits and availability around your operations.
How do customers redeem offers?
Most offers are redeemed through the passholder’s online account, with a venue employee confirming check-in. Some offers may use a booking or promo-code process depending on the agreement.
Who should we contact?
Email info@theexplorepass.com and tell us a little about your venue. We’d be happy to explore a fit.
Ready to welcome more Minnesota families?
We’d love to learn about your venue and see whether there’s a partnership opportunity.
Let’s Talk Partnership →