Our Story

More exploring.
More memories.
Less spending.

We believe unforgettable family moments should be easier to experience, not harder to afford. That’s why we created The Explore Pass.

Explore Our Attractions →
How it started

Built by a Minnesota dad. Made for Minnesota families.

As a Minnesota native and father of six, I know how quickly the cost of family outings can add up. Finding something fun for everyone is one thing. Finding something that fits the budget is another.

I started The Explore Pass in 2025 with a simple idea: help families spend less on activities so they can spend more time making memories together.

What began as an idea to make local adventures more accessible has grown into a community of families discovering new favorites across the Twin Cities.

“Family adventures shouldn’t have to be special-occasion expenses.“

Tom Obarski
Founder, The Explore Pass
What drives us

Big adventures. Simple purpose.

We want families to have more opportunities to explore, play, learn, and spend meaningful time together, without the cost of every outing becoming a barrier.

Family comes first

We believe the time families spend together is worth investing in.

Fun should be affordable

Free and discounted offers make it easier to say yes to another adventure.

Local places matter

We connect Minnesota families with attractions and experiences in their own community.

What is The Explore Pass?

One full year of reasons to get out.

The Explore Pass brings together free and discounted offers at 30+ participating Twin Cities attractions. From indoor play and creative activities to family entertainment, there’s always somewhere new to discover.

Families can browse offers and redeem eligible visits through their online Explore Pass account.

See How It Works →
✓12 months of access
✓30+ venue partners
✓Free and discounted offers
✓Easy online redemption

Passes are purchased per person. Each participating venue sets its own offer terms, frequency, and restrictions.

Let’s make more memories

Your next family adventure is waiting.

Discover the places, experiences, and little moments that make living in Minnesota special.

Explore 30+ Attractions →