Where The Explore Pass Began
As a Minnesota native and father of six, I know firsthand how challenging—and expensive—it can be to find new, meaningful experiences for your family. What started as a simple desire to explore more with my kids turned into a mission: making it easier and more affordable for families like ours to discover, learn, and have fun together.
That’s how The Explore Pass was born—designed to help families across Minnesota connect with exciting places, create lasting memories, and spark curiosity in a budget-friendly way.
Our Mission
To make exploration, learning, and fun accessible to every Minnesota family by providing affordable admission to engaging attractions and experiences. Because every child deserves the chance to grow, play, and discover the world around them.
Our Vision
To become Minnesota parents’ go-to resource for year-round family fun—offering enriching opportunities that bring learning to life and make family time unforgettable.